If you need a logo quickly and don’t want to hire a designer, BrandCrowd is a great option among the growing ecosystem of AI-powered logo design tools. It offers many pre-made templates and a simple editor, allowing anyone to create a logo in minutes.
The speed and variety are what make BrandCrowd appealing, but there are some drawbacks to consider.
In this post, I’ll explain what BrandCrowd does, what you get for your money, who should use it, and some tips to help you save time and money.
1) What is BrandCrowd?
BrandCrowd is an online marketplace and DIY logo maker. You can browse thousands of unique templates, customize fonts, colors, and layouts in an easy editor, and then pay to download high-quality files. The site boasts a large selection of ready-made designs to choose from.
2) Key Features You’ll Actually Use
- Huge template library — search by industry, style, shape, or keyword; templates are the starting point.
- Simple editor — move elements, change fonts, swap colors, and preview different layouts quickly.
- High-res & vector downloads (paid) — exported files include JPG, PNG, SVG, EPS and PDF for web and print. That matters if you plan to print or scale your logo.
- Extended/exclusive license option — you can purchase an extended license that removes the template from the public library, so others can’t use it. Good for brand exclusivity if you’re willing to pay extra.
3) Pricing — What to Expect (Real-World)
BrandCrowd lets you explore logos for free, but you need to pay to download high-quality files and get licenses.
Basic downloads and subscriptions typically start around $20–$30, depending on promotions and the files you choose. Adding extra features like brand kits and exclusive licenses will raise the total cost.
4) Pros — Where BrandCrowd Shines
- Speed: You can go from idea to a usable logo in under 10 minutes. If time = money, this is a major win.
- Variety of Templates: BrandCrowd offers a huge selection of templates, so you’re likely to find something that inspires you.
- File Formats: You can download files in web-ready (PNG/JPG) and print-ready (SVG/EPS/PDF) formats, which are essential for any real-world application. According to professional logo design best practices, logos should be created in vector formats to ensure they work seamlessly across different sizes and applications—from favicons to billboards.
- User-Friendly Design: No design skills? No problem! The editor is easy to use, making it perfect for entrepreneurs and new projects.
5) Cons — The Harsh but necessary truth
- Template Similarity: Many logos use templates, so you may see similar designs in different brands. If you want a unique logo, BrandCrowd’s templates might not be the best choice. Instead, try Designhill Logo Maker. It lets you customize templates and offers both AI tools and professional designer help at higher levels.
- Not a Complete Strategy: Using a polished template doesn’t automatically mean you have a strong brand strategy. If your brand’s message is complex, a template might make you look generic.
- Additional Costs for Exclusivity: If you want your design to be unique, you’ll need to pay for an extended license. Otherwise, someone else might buy the same design.
- Editing Limitations: The editing tools are basic. If you need advanced design options, you’ll need a professional design program.
BrandCrowd Alternatives: How Does it Compare?
Before choosing BrandCrowd, it’s smart to see how it compares to other tools. We’ve looked at Canva and LogoMaker to find out which one offers better value.
1. BrandCrowd vs. Canva
The Pricing Battle
- Canva: Known for its free plan, where you can do a lot without paying. To unlock the best features, like transparent backgrounds, you need to pay $12.99 a month.
- BrandCrowd: Offers a free plan, but it is very limited. To download your logo, you can pay a one-time fee of $45 or subscribe for $9 a month.
- Winner: Canva is better for free users, while BrandCrowd is great if you want a logo for a one-time price.
Ease of Use
- Canva: Rated 4.7/5 for being very easy, perfect for teams and collaboration.
- BrandCrowd: Simple drag-and-drop system. It’s straightforward, but it doesn’t have the real-time teamwork features that Canva offers.
The Main Difference, Canva is versatile, useful for social media, posters, and videos. BrandCrowd focuses on logos, making it a good choice if you want to create one quickly without distractions.
2. BrandCrowd vs. LogoMaker
The Pricing Comparison
- LogoMaker: Offers a “Pay when you download” model starting at $39.99. It’s budget-friendly if you only need one file.
- BrandCrowd: Costs $45 for a one-time logo fee, but you can also pay monthly if you want to make changes later.
Ease of Use
- LogoMaker: Known as the easiest tool available. The AI does most of the work for you.
- BrandCrowd: Still easy to use, but gives you more control over design choices.
| Feature | BrandCrowd | Canva | LogoMaker |
|---|---|---|---|
| Best For | Professional Logos & Merchandise | Social Media & General Design | Quick, Simple AI Logos |
| Pricing | $45 One-time or $9/mo | Free or $12.99/mo (Pro) | $39.99 One-time |
| Difficulty | Medium (Drag-and-drop) | Easy (Beginner friendly) | Very Easy (AI-Driven) |
| Customization | High (21,000+ templates) | High (Generic templates) | Medium (AI Generated) |
The Final Verdict: Which One Should You Pick?
- Choose BrandCrowd if: You need a logo tool with over 21,000 templates and want to buy your logo outright.
- Choose Canva if: You want a versatile tool for creating everything, like Instagram posts, flyers, and logos, plus great teamwork features.
- Choose LogoMaker if: You’re a complete beginner and want AI to handle everything for a low one-time fee.
6) Who Should Use BrandCrowd (and who shouldn’t)
Use it if: you’re launching a side business, building a quick MVP, or need placeholder branding that looks decent fast and on a budget. Ideal for solopreneurs, small shops, event projects, and testing brand directions.
According to SalesForce, building a real brand for small businesses means more than just a pretty logo. You need to explain your mission, values, and who your audience is. It’s crucial to keep a consistent look and feel on all your platforms.
Skip it if: you need a distinctive, defensible identity for a high-stakes brand (VC-backed startup, consumer product with long-term ambitions) — hire a professional or use BrandCrowd only to prototype ideas, then invest in custom design.
7) How to avoid rookie mistakes (actionable checklist)
- Don’t settle for the first design you like. Keep three strong choices and see how they look in real situations, like on your website, social media, or merchandise.
- Always export logos in vector formats (like SVG or EPS) for anything you plan to print. PNG won’t work well for signs or merchandise.
- If you want to grow your business or sell products, get the extended license or set aside a budget for a custom redesign later.
- Think of the template as a starting point. If your brand expands, plan for a professional update. Relying on a template for too long could hurt your strategy.
8) Final Take (Straight Talk)
BrandCrowd is excellent if your priority is speed, variety, and cost-efficiency. It’s a pragmatic tool for getting a decent, usable logo without the time or expense of a designer.
But if you confuse convenience with long-term brand value, you’ll pay later — either with a rebranding or with a logo that fails to differentiate you in a noisy market.
Use BrandCrowd to test concepts and move quickly, then upgrade to bespoke design when the business can tolerate the investment.